FRAMIORE is a Ukrainian eco-friendly women's clothing brand
The Ukrainian brand FRAMIORE was founded in 2018 with the aim of creating eco-friendly women’s clothing based on the principles of sustainable production. Only natural eco-materials, simple and elegant styles, a basic color scheme of harmonious shades, laconic designs – all this allows us to create things that are timeless, easily combined with each other and never go out of style.
The brand’s atelier is located in Ivano-Frankivsk. All products are handmade to individual orders. The brand creates things for the maximum comfort of a modern woman, which allow her to feel confident, lead an active lifestyle, and feel her own uniqueness and originality. Only certified materials are used for sewing clothes. Cooperation is carried out only with reliable suppliers who can certify the ecological origin of the fabrics.
Framiore’s history
Ukrainian designer Natalia Naida founded a small business in Ivano-Frankivsk to soon turn her dreams into reality: to create an innovative eco-friendly brand that will meet the needs of modern women without harming, but rather helping, the environment.
Thanks to creative inspiration and promising ideas, the brand received many invitations to participate in international exhibitions and was able to make a name for itself. Subsequently, the young company applied for a grant from the USAID Competitive Economy of Ukraine program and was able to attract the necessary resources. Thanks to the grant, Framiore was able to rent production facilities, conduct fabric research, expand its team, and purchase the necessary equipment.
Brand uniqueness
One of the features of the Framiore brand is the creation of fashion collections based on ethnic motifs of different nationalities. For example, the XIM collection is dedicated to the traditional costumes of the Hmong ethnic group from Southeast Asia. With the help of fashionable clothes, designers reveal the peculiarities of different cultures, help preserve cultural heritage, and popularize unique customs and traditions. In order to dive deeper into the world of each ethnic group, Framiore conducts interviews with women from these nations, introducing readers to their stories.
With the assistance of USAID, Framiore, an eco-friendly clothing brand, has established cooperation with European and American retailers. The Ukrainian company has achieved particular success in the UK and is determined to continue to find supporters around the world.
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